PRAKASH, V. Changing Paradigm of Purchase Retention With Respect to Brand Love and Brand Engagement. Journal of Finance, Business and Management Studies, [S. l.], v. 4, n. 1, p. 41–50, 2024. DOI: 10.26713/jfbms.v4i1.2967. Disponível em: https://rgnpublications.com/journals/index.php/jfbms/article/view/2967. Acesso em: 8 jan. 2025.